Crest toothpaste has selected new moms as their target market. In the process of positioning their new product BabySafeToothpaste, Crest will adjust its marketing mix variables in order to give the target market

Group of answer choices

A clear, distinctive, and desirable understanding of BabySafe Toothpaste relative to competing products.

A perceptual map of the toothpaste product category

A more flexible supply chain strategy

More features than the competition offers.

Lower prices than the competitors offer