Letter Promoting Your Province for Business

Scenario:

Your provincial government works hard to attract businesses that are considering expanding or relocating entirely from another province. Your office has services and resources that reach out to these companies and oversee the incentive programs the province offers to both new and established businesses.

Your task:

As an assistant in the communication office of your provincial government, you play an important role in reaching out to companies that want to expand or relocate to your area. Research the business pages on your provincial government's website and review the reasons why a business would find it desirable to relocate to your province. Summarize these reasons in a form letter that will be sent to business executives throughout the country. Ensure that you introduce yourself and your purpose in the letter, and close with a compelling call to action (have them reach you by telephone at 1-800-555-2930 or by email at your office, for example, y..e@yourprovince.). As you plan your letter, imagine yourself as the CEO of a company and consider what a complex choice it would be to move to another province.

Criteria	Values	Note
Format Correct format (0.5 marks for each element)	Pays attention to all elements of an email, mentioning: ·  From ·  Date ·   To ·   Subject ·   Salutation ·   Signoff (and signature-not necessary) ·   Sender's Name and  designation ·   Sender's contact details ·   Has proper (double) spacing between paragraphs and single spacing between lines ·   Has at least four paragraphs in the body of the letter/email/memo	If there is any error in each criterion - 0 mark
Style / Grammar / Spelling-5 marks	Displays appropriate syntax and language: Formal Style (1) Active voice (1) Grammar—punctuations (1), sentence structure (1) Spelling (2)	If the criteria is mentioned but has some error - 0.5 mark   If the criteria is not mentioned-0 mark
Professionalism & Effectiveness -5 marks	Demonstrates the elements mentioned below: ·  Frames arguments using AIDA strategy/Balances logical and emotional appeals/Reinforces position/Anticipates objections/States features and benefits persuasively (4) ·  Clear and concise (1)	If there is any error in each criterion - deduct half the number of marks allocated   If the criteria is not mentioned-0 mark