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Criteria Weight (5=most important) United Airlines JAL Hainan Airlines Nippon Airlines Scores (10=best) On Time 4 8 10 7 9 Cost 5 7 6 10
Criteria Weight (5=most important) United Airlines JAL Hainan Airlines Nippon Airlines Scores (10=best) On Time 4 8 10 7 9 Cost 5 7 6 10 6 Frequent Flyer Program 4 9 7 6 8 Number of Routes 2 10 7 5 7 Available Communication Options 3 7 8 6 9 Amenities 1 6 8 4 9Universal exports LTD has its executives travel extensively around the world. They are reviewing their travel contracts. They wish to enter into an exclusive arrangement with one airline. They have conducted a review and produced the following analysis. a) Use the wighting scheme. What would be the total weighted scores for each airline? b) If you were the manager who makes this decision, would you agree with the weight assignment for the factor-rating analysis ? Explain d) Provide your recommendationsto the company which alternative they should choose e) Discuss the possible long-termimplications/consequences of this decision for the Universal exporte
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