Critical analysis of the brand's/firm's Online Organic Presence: In this section, critically discuss about the brand's / firms' online organic presence by running a SEO audit. Focus on On-Site SEO analysis of the home page or a specific landing page . Use Nike official web.

On Page Optimization points to consider for the Assignment.

1. Meta Title
Title tags are the main indicators of what the web page is all about. It is clickable only when it explains the terms in the search query. Search engines and users understand from the title what is a page all about so make sure to have the title for all web pages. Long Title Tags: Title length should not be more than 70 characters.

2. Meta Descriptions
Meta Description is the text that is written below the title and required to describe what the landing page is all about and if a user finds that information useful then only he will click the page. It should include all the targeted keywords. It should be 150-160 characters.

3. Keywords
Keyword research an important aspect, but including it in the meta tags according to recent updates is not essential. Only put 1-2 keywords in the meta tags.

4. Keyword Density
It refers to the occurrence of a number of words per article and should be maintained around 2-3%.

5. Anchor Text & internal linking optimization
It is a text that is hyperlinked to another page on the website. It should be descriptive enough as it contributes in the relevancy. Internal linking optimization should be relevant including target keywords and point to pages optimized for it to increase the reach of the post or page.

6. Heading Tags (H1 /H2 /H3)
There are 6 heading tags in HTML by which H1, H2 & H3 are very important from SEO perspective. H1 is used for main heading, H2 for sub-heading & H3 for normal text.

7. URL
It should not be long, under 110 characters and static separated with hyphens. It should be different from the domain name and include target keywords.

8. The image
ALT tag should be used to describe images containing main keywords. The size of images should be less than 100 KB

9. Loading Speed:

10. Social Media Site Link: