Critical Thinking Exercise

1: Choose one of the following and describe how you think social media marketing could help strengthen its brand:

J. Crew

Nikon Cameras

Great Wolf Lodge resorts

Nivea for Men skin care

Ellie Goulding (singer and songwriter)

2: Log onto facebook, Tumblr, or Pintrest page of a company that you like to follow. What are people saying about the company, its goods and services, problems they