1. Critically analyse the Oak Tree Inns strategic position and identify the firm's strategic capabilities, along with any strengths and weakness.
2. Provide an overview of the competitiveness of the hospitality sector across the UK including a focus on the local Loch Lomond area.
3. Construct a macroenvironmental analysis of recent events that are impacting the hospitality sector, and in conjunction with the previous overview of competitiveness identify any significant opportunities and threats.