Critically analyze the differences between quantitative and qualitative research and explain the circumstances in which each are appropriate?

Identify and critically review methods of data-gathering used in qualitative and quantitative business research and the effect each will have on the outcome of your research?

Critically discuss issues of validity, reliability and ethical considerations in research.

Critically analyze the various sampling strategies and techniques that could be used in order to quantify the results?

List and explain different methods of data analysis employed in quantitative and qualitative business research highlighting the suitability of each method for various purposes.