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Critically assess the merits and demerits of meeting the 'demand for internationalisation' and the 'demand for localisation' simultaneously. Which of these two demands would you

Critically assess the merits and demerits of meeting the 'demand for internationalisation' and the 'demand for localisation' simultaneously. Which of these two demands would you recommend that your chosen MNC should adopt in order to maximise its corporate profitability through low cost leadership or product differentiation or focus - give two key reasons for your choice.

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