critically discuss the concepts of balanaces scorecard and how it could be used by virgin Atlantic airline company and highlight two non financial measures that virgin Atlantic airline vompany could use to monitor its performance.

accounting practices should cover the following tasks: 1. Critically discuss the concepts of the Balanced Scorecard and how it could be used by the airline company, and highlight TWO non-financial measures that the airline company could use to monitor its performance (30%) 11. Critically discuss the pricing strategies that may be adopted when launching a new product, and wunidd ffort the calor