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Critically evaluate the role of innovation management and new product development (NPD) within an organisation in relation to increasing organisational value and brand equity.

Critically evaluate the role of innovation management and new product development (NPD) within an organisation in relation to increasing organisational value and brand equity.

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Innovation management and new product development NPD play crucial roles in increasing organizational value and brand equity Lets critically evaluate their contributions 1 Creating Differentiation and ... blur-text-image

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