Critically evaluate the strategic plans of an organisation of your choice and propose strategic options. Your presentation is to be made to the board of directors and you should:

1. Introduce your selected organisation, and evaluate its vision, mission and values statements with recommendations for any revisions you deem appropriate.

2. Critically evaluate the organisations key headline data including, but not limited to, trends in financial performance, share price (where applicable) market share, profitability and major competitors.

3. Define the organisation's industry and explore the critical macro-environment forces that influence it.

4. Critically analyse the organisation's competitive position in that industry.

5. Present a SWOT table (or equivalent) and critically evaluate the organisations current strategic position.