Critically evaluate Trentmann's (2022) article by discussing if the Zero-Based-Budgeting approach is the best way for companies to increase profits and then demonstrate with support from current literature how the performance of companies can improve in terms of planning, control and decision making.

List of References

Brewer, R.G. (2020, October 2).Is This New Plan Finally Going to Turn Kraft Heinz Around? https://www.nasdaq.com/articles/is-this-new-plan-finally-going-to-turn-kraft-heinz-around-2020-10-02

Hirsch, L. (2019, February 22). Kraft Heinz 3G Capital faces reality: Brutal cost-cutting isn't enough CNBC. Retrieved from https://www.cnbc.com/2019/07/24/kraft-heinz-pulls-back-on-asset-sales-as-it-seeks-to-fix-a-broken-business.html

O'Brien, M. (2020, October 29). Zero-Based Budgeting Revisiting: A Practical Guide for 2021. Retrieved from: https://www.netsuite.com/portal/business-benchmark-brainyard/industries/articles/cfo-central/zero-based-budgeting.shtml

Trentmann, N. (2022, September 2).Zero-Based Budgeting Gains Clout as a Way for Companies to Find Savings. https://www.wsj.com/articles/zero-based-budgeting-gains-clout-as-a-way-for-companies-to-find-savings-11662463800

Trentman, N. (2020, September 16). Kraft Heinz CFO Wants to Make Sure Cost Cuts Endure. Retrieved from: https://www.wsj.com/articles/kraft-heinz-cfo-wants-to-make-sure-cost-cuts-endure-11600296032

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