Critically review the axioms of supply chain optimisation considering the push, pull

and push-pull applications in organisations.

You are required to show how an organisation can streamline supply and demand

considering the change in focus from mass production to mass customisation.

Discuss situation of an organisation has a very slow reaction to changes in customer

demand. In addition, they have excessive levels of inventory, a high customer

complaint rate and poor delivery performance. Executive Management has been

advised to move from a Push to a Pull environment. What characteristics of a Pull

environment should improve the situation?