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Critics argue that the BCG portfolio model sometimes provides misleading advice concerning how resources should be. Allocated across SBUs or product markets. What are some

Critics argue that the BCG portfolio model sometimes provides misleading advice concerning how resources should be. Allocated across SBUs or product markets.

What are some of the possible limitations of the model?

What might a manager do to reap the benefits of portfolio analysis while avoiding at least some shortcomings you have identified?

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