Critique the Mission and Vision Statement

AMAZON, INC MISSION STATEMENT

• to "serve consumers through online and physical stores and focus on selection, price, and convenience.

AMAZON, INC VISION STATEMENT

• "to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices."

Explain the following: 1. Upon initial reading, does the company's current business (mission) and strategic vision communicated well to you? How? (or Why not?) 2. What do you think are the positive points or good qualities of the statements? 3. What do you think are the negative points or those needed improvements to make the statements connect better to the stakeholders?