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CRM and CLTV Please fill in the last two column cells (Annual Profit and Cumulative Profits for 4 years, eight cells.) Period 1 Period 2
CRM and CLTV Please fill in the last two column cells (Annual Profit and Cumulative Profits for 4 years, eight cells.)
Period 1 | Period 2 | Period 3 | Period 4 | |
Customer | 1 | |||
Annual Order | 2 | 2 | 2 | 2 |
Order Size | 80 | 80 | 80 | 80 |
Margin | 50% | 50% | 50% | 50% |
Annual Margin | ||||
Survival Rate (80%) | ||||
Customer Acquisition Cost | $90 | |||
Catalog mailing cost | $5.00 | $5.00 | $5.00 | |
Annual Profit | ||||
Cumulative Profit |
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