CRM (customer relationship management), CI (competitive intelligence), and market research

are important ways that market opportunities can be analyzed. Provide a minimum of 4

sentences for each question.

1.

Of the three analysis methods listed above, which do you think is the most effective

overall? Why?

2.

Of the three analysis methods listed above, which do you think is best when considering

how to position a product? Why?

3.

Of the three analysis methods listed above, which do you think is best when developing a

perceptual map? Why?

4.

Could any of these analysis methods be used to segment consumer markets? If so, which

types of segments might be developed?

5.

Reflect upon the company you chose for your CLO 1 Mastery Assignment. Select one of

the companys products. Identify and describe the market segment base or bases,

targeted by the product.

- Principles of Marketing.