CRM implementation could be a milestone for building new strategic competencies/ digital transformation processes for Companies.

Can you identify the key issues/ challenges for A Company X (a real example of your choice) during this process of CRM adoption?

Do you think that a small Business could have benefited from a CRM program?

Briefly analyze one case study/companies of choice that use CRM to build a good and profitable relationship with Customers.(i.e: Hints for answer with analysis from 1 case study: How CRM acts as s strategic marketing tool? Explain the changing landscape of Marketing in the 2020s that lead to the Rise of Relationship Marketing. Please discuss with examples.)