CRM is a technology tool that companies use to manage all your company's relationships and interactions with customers and potential customers. It stores information such as contact details, sales history, purchasing patterns, and preferences. Organizations that use CRM effectively Wells Fargo is an example of a company that uses CRM effectively. The rely on CRM to stay organized and maintain critical customer information. They use Salesforce to consolidate information about customer mortgages, credit cards, and investments in one centralized place add comments