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CRM technologies enable firms to develop tactics for building long - term, mutually beneficial relationships with the customer in all of the following ways except
CRM technologies enable firms to develop tactics for building longterm, mutually beneficial relationships with the customer in all of the following ways except
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track consumer behavior over time.
interact with customers to learn what they need and want.
capture data allowing the firm to identify potentially profitable customers.
take the information gathered and tailor goods accordingly.
adopt a broad approach, focusing on the needs of the entire market.
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