CRM Your company comes with various solutions for business needs including Software as a Service (SaaS), in the form of one of which is a CRM (Customer Relationship Management) application. Through this service the company can improve business performance well. Why this CRM application exists because there are problems encountered and their impacts as described in the following figure. Problem Impacts very fast growing market The stagnation of the company's business growth Unrecorded sales process Ineffective sales follow-up Poorly managed customer relations Too much time spent on non-potential prospects Low referrals even though customers are satisfied Unaligned sales & marketing strategy A CRM application specifically designed to help your customers manage the company's marketing activities; from identifying potential customers to building loyalty with existing customers. This application will store all forms of information regarding marketing activities and customer data. Through structured activities and real time sales performance reports, the application will optimize business processes and increase your customer sales. The benefits obtained by your customers: 1. Building Customer Loyalty Functioning as a liaison medium for companies and customers, various activities and communications carried out through this application can increase customer loyalty. 2. Increase Customer Sales, you will be able to control all marketing activities from before sales to after sales. Relationships with customers are more structured and have an impact on repeat purchases. As a Project Manager, you are assigned to develop this system with features that you will develop in a web-based form, namely: Client Management, Leads Management, Sales & Marketing Management and Dashboard & Reporting. The time given to you to complete this project is 12 months with a team of about 20 - 30 people. REQUEIRED 6. From the case study above, how do you approach the team to lead this project among diverse people to be successful on time on budget? What theory do you use to manage and lead your team? Give your opinion first then support it with the theory