Question
Crocs, the shoe company based in Boulder, CO, sells their iconic clog in the United States, Europe, and China. Though the colors may differ, the
Crocs, the shoe company based in Boulder, CO, sells their iconic clog in the United States, Europe, and China. Though the colors may differ, the shoes are identical across all three markets. What type of strategy for going global would this most closely align with?
International Strategy
Transnational Strategy
Global Strategy
Multinational Strategy
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Financial Accounting with International Financial Reporting Standards
Authors: Jerry J. Weygandt, Paul D. Kimmel, Donald E. Kieso
4th edition
1119504309, 1-119-50340-8, 9781119503408 , 978-1119504306
