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Croma rolls out an offers of 10% cashback on the occasion of Christmas for 15 days on purchases of Rs 25000 and above on HDFC

Croma rolls out an offers of 10% cashback on the occasion of Christmas for 15 days on purchases of Rs 25000 and above on HDFC Credit Cards. What is the concept and logic behind arriving at the threshold of Rs 25000 and the mode of promotion (discount)?

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