Cross culture management

Peter works for 'Anheuser Busch Inbev'- a Belgian beer manufacturer with offices in USA and Latin America. Recently a joint venture with a Brazilian company was formed. The challenge for Peter as a global manager is to learn about how the Brazilian company operate to be able to make the joint venture effective. Identify and discuss management strategies that Peter can implement to have a greater understanding of the characteristics of Brazil local work environment. (10 marks)