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CrossFit operates on an affiliate model in which individual gymsreferred to as boxespay to affiliate with CrossFit HQ, which, in turn, provides certain benefits such
CrossFit operates on an affiliate model in which individual gymsreferred to as boxespay to affiliate with CrossFit HQ, which, in turn, provides certain benefits such as training, certification, resources, and qualifications for the sports elite events. During late spring 2020, CrossFit HQ and its founder-CEO, Greg Glassman, came under pressure from some of its sponsors and affiliates for not speaking out about important social issues related to civil rights and racial equality, with questions about where the company and its leader stood on the issue of protests that were at the time under way across the United States and in other parts of the world. As a result, many sponsors and affiliates cut ties with CrossFit. Who should oversee CrossFit's response strategy
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