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Could crocs have been able to stay float and rejuvenate their brand had they not shifted their marketing strategy to digital marketing? Would the comfort
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Crocs success in staying afloat and rejuvenating their brand can indeed be attributed to their shift in marketing strategy towards digital marketing b...Get Instant Access to Expert-Tailored Solutions
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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