Cross-KAB 2 (33 points): VRIO Analysis - Diagnosis of Strategic Capabilities Introducing the case XYZ Inc. is a successful company operating in the Canned Food Industry that has developed a highly regarded brand image with a specific brand equity over long years and through continuous efforts. As benchmarked against existing players, XYZ Inc. offerings are consistently reflecting honesty and trust. The firm's strong relationships with suppliers is always based on strictly followed high standards and criteria leading to creation of synergistic value to both the firm and the supply network. Within the same ambit, XYZ Inc. has been able to develop enviable global and international presence that allowed the firm to gain exceptional cultural exposure. The exceptional cultural exposure allowed the firm to develop greater adaptability and enhance its penetration in the diversified local markets. In this perspective, XYZ Inc. was able to consistently ensure higher accessibility to its products globally driven by the uniqueness of the location of its stores. Driven by the distinctiveness of its tacit knowledge developed through specific observation, understanding and behavioral insight, the firm was able to develop a unique customer experience. The firm's financial strength allows an exceptional assessment of prospective merger & acquisition projects towards enhancing current competitive positioning. The firm's technological integration permitted continuous enhancement of appropriate business processes.