Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Cruise Preference Map 10 10 10 10 Above is a PREFERENCE MAP indicating the cruising preferences of 50 randomly sampled cruisers. 39. a) Write the

image text in transcribed
Cruise Preference Map 10 10 10 10 Above is a PREFERENCE MAP indicating the cruising preferences of 50 randomly sampled cruisers. 39. a) Write the name of the attribute (i.e., the most important) represented by the x-axis (1 pt.): b) Write the name of the attribute (i.e., the second-most-important) represented by the y-axis (1 pt.): c) Identify the existing consumer clusters by circling them on the map. (3 pts.) 40. Is there a cluster whose cruising preferences are not satisfied by the existing cruise offerings? Identify this cluster by drawing a star in the middle of its circle. (1 pt.) no 41. One of the cruise companies seems to have a cruise that not many people would be interested in taking. Identify the ONE specific cruise option from the ten possible options that seems like it needs to be reconsidered or axed. (3 pts.) Norwegian option B short and only beaches, can fix by making it longer and more cities 42. Based on the maps, if you were the marketing manager for Royal Caribbean and you were trying to improve sales for the Royal Caribbean "A" Option, what small tweak might you make to the option? (3 pts.)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Contemporary Marketing

Authors: Louis E Boone, David L Kurtz

14th Edition

032458203X, 978-0324582031

More Books

Students also viewed these Marketing questions

Question

When is it appropriate to use a root cause analysis

Answered: 1 week ago

Question

Here is the (interesting) of all the ideas I have heard so far.

Answered: 1 week ago

Question

The (perfect) solution is d.

Answered: 1 week ago

Question

Of the two products, this one has the (great) potential.

Answered: 1 week ago