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Crusty Crust Cruller Company (CCCC) sells crullers through a wholesaler which sells to retail outlets such as United Supermarkets, King Soopers, and HEB. The retail
Crusty Crust Cruller Company (CCCC) sells crullers through a wholesaler which sells to retail outlets such as United Supermarkets, King Soopers, and HEB. The retail price at all outlets is $7.02. The retailers have to earn 34% markup on selling price (MUsp). The wholesaler must earn 19% markup on cost (MUc)and CCCC has to earn 36% markup on selling price (MUsp). What is the maximum manufacturing price CCCC can incur if all channel members earn their required margins? (Solve to two decimal places. Do not include a $ sign.)
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