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C&S Manufacturing Company makes gift-wrapping paper and ribbons. It wants to add 1.4 square metres to its most popular rolls of wrapping paper and keep
C&S Manufacturing Company makes gift-wrapping paper and ribbons. It wants to add 1.4 square metres to its most popular rolls of wrapping paper and keep the price of each roll at $4.95. C&S Manufacturing wonders if the additional paper footage would increase sales enough to offset the higher costs. What type of primary data research should the company use to answer this question?
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