CSR (Corporate Social Responsibility) otherwise known as Sustainability.Research has shown that some prospective job applicants are more likely to pursue jobs from socially responsible organizations.This could lead to a competitive advantage for organizations as they are able to attract high-quality applicants. Some believe that companies with better records of human sustainability could enjoy benefits in attracting and retaining employees.

Human Sustainability relates to what John Elkington defines as people inside the firm (employees). Initiatives related to employees might include allowing for flexible work times, paying better wages, better benefits, telecommuting when possible, providing childcare at the work place, etc.Another initiative some employees appreciate is being allowed to volunteer within the community while on the job. This initiative could also help build community support and improve the company's reputation.

As a manager, you may be in a situation to influence CSR initiatives in your firm.While providing such initiatives might be good for employee and community relationships (retention, employee engagement, reputation, etc), as a manager you must also be an advocate for the company.Most CSR initiatives incur resources (costs) to implement and for continued support.

Assume that your corporation's Board of Directorshas decided to implement additional employee based CSR initiatives.Also, assume that you are a manager who wants to be an advocate for the employees but also must be an advocate for the company's bottom line (profits). You must strike a balance with both. Based on your personal identification either for or against CSR, discuss at least 3 CSR initiatives you believe the corporation could and should begin to incorporate that will serve as a compromise to employees and the bottom line. Be sure to justify why you believe the initiatives (costs) should be implemented and if/how profits will be affected.Also, be sure to discuss any cost and benefits you believe will be incurred.