csusb.blackboard.com ???? 410 cong 2018 Section 01) Assignment3 Read the case carefully and answer the following questions based on the learnings from class, book material, and information from other resources (Internet, library etc). Assignments should not exceed three double-spaced page (font size: 12, Times New Roman) (Maximum 1200 words) Assigaments should be professionally developed, typed, and double spaced. Special attention should be paid to details (spelling, grammar, punctuation, etc.) Write the assignment on Blackboard in the "assignment submission" and "write submission" section. Assignments will not be accepted in form of email or hard copy Case Study IS BEAUTY MORE THAN SKIN DEEP? They are thin, possess flawless skin, and have beautiful hair. They are the models and celebrities we see in television, print, and bilboard ads that tout the latest shampoos, anti-aging creams, and skin cleansers. The message is clear. Buy our product and you too can look like this. Beginning in 2004, Dove, a division of Unilever, started to send out a radically difMerent message when the brand launched its Campaign for Real Beauty. The first step in Dove's campaign, a tactic to support its skon-firming cream, introduced the nation to bilboards that showed unretouched photographs of normar women of various sizes in just their underwear. Dove sent the message that women do not need to conform to the standards of beauty the fashion industry determines. Every woman, regardless of her age or body size, is beautiful. The campaign continued to build strongly over the next couple of years and gained more steam with the viral release of the vidoo Evolution. The ad featured an average-looking woman who enders a s model on a billboard. Immediately after the final shot of the bilboard, the video blacks out to seconds she emerges as a gorgeous a the statement, "No wonder our perception of beauty is distorted. This viral vidleo was followed with "Onslaught, an equalily powerful ad, which shows the intensity of personal care, diet, and exercise advertising as viewed through the eyes of a young girl The ad ends with another powerful message, "Talk to your daughter before the beauty industry does campaign, "Dove Real Beauty Sketches," shows us how onitical some women can be in evaluating and describing their looks. It was inspired by research conducted by Dove that found only 4 percent of women around the world consider themselves beautiful . The latest ad in the An important part of the Campaign for Real Beauty is the Dove Sell-Esteem Fund. With young girls reporting alarmingly low levels 4 5 8 9 0 0