ctomer lifetime value

Which customers would you like to 1) aquire, 2) expand, 3) retain?

Assume a company, product, or brand, and first describe an existing customer.

Considering customer lifetime value, which of the three customer management should be prioritized? Please explain with reasons.

Mention all three little by little and explain why.

Example: In the case of iPhone, it is important to expand a little and prevent the churn of existing customers rather than focusing on the influx of new customers. The reason is .......

For Naver's ZEPETO, securing a new customer base is the most important... because...

Customer Lifetime Value

How do you know best customers to 1) aquire, 2) expand, 3) retain?

Pick a firm and a brand or a specific product. First, describe the current existing customers who they are and what they need or want. Then, try to justify your answer whick one among three above would be urgent and important.