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Cuando se utiliza el concepto de costo del producto al aplicar el enfoque de costo plus a la fijacin del precio del producto, qu se

Cuando se utiliza el concepto de costo del producto al aplicar el enfoque de costo plus a la fijacin del precio del producto, qu se incluye en el margen?

a.

Costos totales ms beneficio deseado.

b.

Costos fijos totales de fabricacin, gastos fijos totales de venta y administracin y utilidad deseada.

C.

gastos totales de venta y administracin ms la ganancia deseada

d.

beneficio deseado

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