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Cuisinart makes fruit juice extractor that is in great demand. The following is their typical income and costs. Sales 5,000 units Retailer price $25.00 per
Cuisinart makes fruit juice extractor that is in great demand. The following is their typical income and costs. Sales 5,000 units Retailer price $25.00 per unit Variable costs $10.00 per unit The management of Cuisinart wants to expand its distribution channel by selling it through an e-commerce platform. To make it competitive with the other fruit juice extractor brands, Cuisinart would need to adjust its price to $20.00 per unit. It is expected that the additional sales through the e-commerce platform can reach 3,000 units. a.Calculate the break-even sales change related to the proposed new price. b.Interpret the calculation results of the break-even sales change. c.Based on the available information, should Cuisinart go ahead with selling their product through the e-commerce platform? Explain your
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