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Cullumber Company is considering the acquisition of pharaoh Inc. sets the amount it might be willing to pay Cullumber makes the following computations and assumptions.

Cullumber Company is considering the acquisition of pharaoh Inc. sets the amount it might be willing to pay Cullumber makes the following computations and assumptions.
Pharaoh Inc as identifiable assets with the total fear value of $6,024,000 and liabilities of $3,717,000. The assets include office equipment with a fair value approximating book value buildings with a fair value 25% higher than Book value and land with a fair value 50% higher than book value. value the remaining lives of the assets are deemed to be approximately equal to those used by Pharoah Inc.
Pharoah pre-tax incomes for the years 2020 through 2022 or $471,200, $573,900 and $370,500 respectively. Cullumber believes that an average of these earnings represents a fair estimate of annual earnings for the indefinite future. however it may need to consider adjustments for the following items included in free tax earnings:
depreciation on buildings each year 383,200
depreciation on equipment each year $33,300
extraordinary loss year 2022133,600
salary expense each year $173,800
the normal rate of return on net assets for the industry is 15%
Assume that Cullumber feels that it must earn a 20% return on its investment and that Goodwill is determined by a capitalizing excess earnings. based on these assumptions calculate a reasonable offering price for Pharoah Inc. Indicate how much of the price consists of Goodwill.
Now assume that Cullumber feels that it must earn a 15% return on its investment but that average earnings are to be capitalized for 5 years only. based on these assumptions calculate a reasonable offering price for Pharoah Inc. Indicate how much of the price consists of goodwill.

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