Cullumber Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $54,600 in fixed costs to the $399,000 currently spent. In addition, Cullumber is proposing that a 5% price decrease ($60 to $57) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $36 per pair of shoes. Management is impressed with Cullumbers ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety.

A. Compute the current break-even point in units, and compare it to the break-even point in units if Cullumbers ideas are used.

Current break-even point			pairs of shoes
New break-even point			pairs of shoes

B. Compute the margin of safety ratio for current operations and after Cullumbers changes are introduced. (Round answers to 0 decimal places, e.g. 15%.)

Current margin of safety ratio			%
New margin of safety ratio			%

Prepare a CVP income statement for current operations and after Cullumbers changes are introduced.

BARGAIN SHOE STORE CVP Income Statement
		Current		New
		$		$
		$		$

Would you make the changes suggested?