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Cullumber's Auto Care is considering the purchase of a new tow truck. The garage doesn't currently have a tow truck, and the $59,980 price tag
Cullumber's Auto Care is considering the purchase of a new tow truck. The garage doesn't currently have a tow truck, and the $59,980 price tag for a new truck would represent a major expenditure.Cullumber Austen, owner of the garage, has compiled the following estimates in trying to determine whether the tow truck should be purchased. Initial cost $59,980 Estimated useful life 8 years Net annual cash flows from towing $8,040 Overhaul costs (end of year 4) $5.980 Salvage value $12.010 Cullumber's good friend, Rick Ryan, stopped by. He is trying to convince Cullumber that the tow truck will have other benefits that Cullumber hasn't even considered. First, he says, cars that need towing need to be fixed. Thus, when Cullumber tows them to her facility, her repair revenues will increase. Second, he notes that the tow truck could have a plow mounted on it, thus saving Cullumber the cost of plowing her parking lot. (Rick will give her a used plow blade for free if Cullumber will plow Rick's driveway.) Third, he notes that the truck will generate goodwill; people who are rescued by Cullumber's tow truck will feel grateful and might be more inclined to use her service station in the future or buy gas there. Fourth, the tow truck will have "Cullumber's Auto Care" on its doors, hood, and back tailgate-a form of free advertising wherever the tow truck goes. Rick estimates that at a minimum, these benefits would be worth the following, Additional annual net cash flows from repair work $2.990 Annual savings from plowing 740 Additional annual net cash flows from customer "goodwill" 1,010 Additional annual net cash flows resulting from free advertising 740 The company's cost of capital is 9% (c) Your answer is incorrect. Suppose Rick has been overly optimistic in his assessment of the value of the additional benefits. At a minimum, how much would the additional benefits have to be worth in order for the project to be accepted? (Round answer to O decimal places, e.g. 125.) Present value of the intangible benefits $ 30,331 e Textbook and Media
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