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Cultural Environment: This is about cultural RISK to FDI. Start with a discussion of business - function implications of the risk revealed by Hofstede s
Cultural Environment: This is about cultural RISK to FDI. Start with a discussion of businessfunction
implications of the risk revealed by Hofstedes culture scores compare your topic countrys scores and US
scores Place a Hofstede comparison chart at the beginning of this section following the chart example
Discussion will only be about business operation culture issues relating to business functions, including
Marketing & Public Relations, HRM Negotiation with Government & Business, etc. Write separate paragraphs
for discussions of different functions such as Marketing. Do not discuss Dr Hofstede or any generalities
concerning definitions of his dimensions or the general culture of the country. This is about the US companys
cultural risk in doing business there, and not specifically about the countrys culture.
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