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Cultural Intelligence in Market Research: Starbucks' International Success: Explore how Starbucks, a global coffeehouse chain, utilizes cultural intelligence in its market research for international expansion.

Cultural Intelligence in Market Research: Starbucks' International Success": Explore how Starbucks, a global coffeehouse chain, utilizes cultural intelligence in its market research for international expansion. Discuss how Starbucks tailors its products, branding, and marketing strategies to resonate with diverse cultural preferences

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