Culturally diverse organizations provide benefits notwithstanding the challenges that may arise. They can help leaders and individuals to develop and learn new skills and attitudes. Cultural diversity can promote tolerance and understanding between different cultures; it can enrich communities and organizations through shared experiences with different people; attract additional financial resources to the economy through the development and advancement of different businesses among other factors.

Cross-cultural management includes cross-cultural awareness, understanding and adequately interpreting culturally conditioned behaviours, attitudes, values, obtaining skills for maintaining and establishing the necessary relationships with current and prospective international business counterparts and the ability to effectively communicate across cultures.

using Digicel as the cross-cultural company operating in the Caribbean or internationally and answer the questions below to develop a Cross National Plan for the organization.

1. Advise on the challenges that can be experienced managing this cross-cultural organization