'Culture is a collective phenomenon that is shared with people who live within the same social environment, which is where it was learned. It is the collective programming of the mind which distinguishes the members of one group or category of people from another.' Hofstede 1997. Question: Using the five dimensions of cultural norms discuss how cultures differ from each other. Sub question: Institutions and resources play a key role in a firm's success. Use the resource and institution-based views to briefly explain why nations trade