Culture is embedded in the fabric of an organization. Clearly, it defines the unique character and image of a business, club, or enterprise. When change is implemented, the cultural norms may be disturbed, potentially causing anxiety, uncertainty, hostility, and withdrawal among organizational members. A culture of change-readiness can, therefore, hasten the change acceptanceprocess.

Based on the readings from this unit and your own understanding, answer the following questions.

1. How can employees actively contribute topreservingthe company culture during a significant organizational change, and what support mechanisms should be in place to facilitate this process?

2. Provide examples of successful change communication strategies from other companies that effectively preserved their unique company culture while undergoing significant transformations. What lessons can we learn from these examples?