Culture is often influenced by the media and images or messages that are transmitted throughout society.  Within these images, stereotypes are often used to deliver a message. Understanding what a stereotype is and how they are applied within society allows students to better understand their culture.

 In this discussion, answer the following questions:

What stereotypes can you find in many advertisements found in the media?

• Is the stereotyping image positive or negative for the group?
• How are the stereotypes used for marketing purposes?

Finally, how do these advertisements negatively impact youth and teenagers (those under 18 years of age)?

Provide at least two examples that you have viewed within the media/television or heard on the radio that support your answers.