Culture (Tradition) Experiential Worldview Academic (Reason) Spiritual (Biblical) BUSINESS CONCEPT/IDEA CULTURE EXPERIENCE ACADEMIC SPIRITUAL Profit The only goal Raises the standard Excess of Can promote of living revenue over cost immoral causes Off Shoring Job Killer Lowers Costs Improves profits Unpatriotic Taxes Social Belongs to the Cost of doing expectation government business Ethical Duty Affirmative Action Justify past Fair Share Remedy for Equal before wrongs discrimination God Social Responsibility Social To be a good Promotes Expectation corporate charitable The only goal citizen funding