Culture trumps strategy every time $$ culture eats strategy for breakfast. Corporate culture is an incredibly powerful factor in a company$$s long$-$term success. Prepare a report for the CEO of your company on:

$3\mathrm{.}1$ How to go about developing appropriate cultural attributes that support a company$$s strategy. $(10$ marks$)$

$3\mathrm{.}2$ How to develop an appropriate culture strategy that can be linked to a company$$s profitability. $(10$ marks$)$