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Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts. Do you agree or disagree with
Cultures around the world are becoming increasingly similar, so companies should standardize both their products and global marketing efforts. Do you agree or disagree with this line of reasoning? Base your argument on real life product examples not theory
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Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Authors: Wolfgang Schaefer, J P Kuehlwein
1st Edition
0749470038, 9780749470036
