Culver Cheese Company has developed a new cheese slicer called the Slim Slicer. The company plans to sell this slicer through its monthly catalogue. Given market research, Culver management believes the company can charge $35 for the Slim Slicer. Prototypes of the Slim Slicer, however, are costing $39. By using cheaper materials and gaining efficiencies in mass production, management believes Culver can reduce the Slim Slicer's cost substantially. The company wants to earn a return of 40% of the selling price.

(a)

Calculate the target cost for the Slim Slicer.(Round answer to 2 decimal places, e.g. 15.25.)