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Cummins Co . is working on the launch of a new product. A marketing and economic analysis has been performed to study the market reaction
Cummins Co is working on the launch of a new product. A marketing and economic analysis has been performed to study the market reaction to this new product and, as a result, a report has been elaborated. An extract of the report is provided below."As a consequence of the new product launch, Cummins Co is likely to get an immediate cash inflow of $The company's cash flows are then likely to experience a constant growth of yearly for the subsequent years.We expect customer loyalty to increase and industry market competition to weaken sensibly and, as a result of this, the company should be able to get a perpetual cash inflow of $ starting from Year and growing at the rate of yearly for all subsequent years. The appropriate discount rate is estimated to be "Construct the PV of the Cummins Cos cash flows as of time based on the extract reported above. Show all your calculations.
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