Cure's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well$-$positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share?

a$)$ Re$-$position the product to the ideal spot within the segment

b$)$ Increase awareness by $5\%$

c$)$ Increase the unit contribution margin by decreasing the MTBF

d$)$ Lower the unit selling price to the bottom limit of the segment price range